As the economic downturn lingers and takes a more critical toll, more companies and businesses are resorting outsourcing to cut back cost and quicken their time of entry into the market – the first to enter the market gets a larger chunk of sales.Outsourced marketing is becoming more sought-after than at the beginning.
So, What Does It Mean to Outsource Marketing?
It’s simply the act of letting a professional marketer take over some or all aspects of your marketing. Usually, this expert will operate outside of your business premises. In fact, the provider may even be located in another country (offshore outsourcing provider).
The different aspects of marketing such as product design, product development, promotion, advertising, and marketing can be outsourced to an expert. Often, these professional marketing vendors work with a team of marketers who are specialized in different aspects of marketing. For instance, there’s a person or persons to handle content marketing aspect, and some other persons to manage social media marketing aspect.
Here are the three distinct benefits from outsourced marketing;
1: You No Longer Need to Hire an In-house Team
As a result, you will cut back overhead, which generally constitutes a huge cost for any business. Outsourcing companies operate independently. By outsourcing marketing therefore, you are indirectly sharing the cost of running your company to a third party. The third party shoulders his own overhead cost (if there’s any), as well as other costs that come with marketing.
2: Access to Higher Quality Skills
Also, when you embark on outsourced marketing, you are accessing higher quality skill and expertise than you would have been able to afford under normal circumstances, especially if your business is still at its start-up level.
3: Increased Speed
Often, the in-house marketing team is charged with other responsibilities. As a result, there is usually delay in entering the market. Meanwhile, your competitor who is leveraging outsourcing to handle its marketing are able to increase their speed of entry into the market, and ultimately achieve much more sales before you arrive.
So, outsourcing marketing also helps to quicken your entry time to the market. As a result, you are able to gain a larger share of the market before the arrival of your competitors. This ultimately leads to increased sales, increased income, larger profit, and enhanced business growth. Outsourcing is partly the secret that your competitors are leveraging to outsmart you and gain a larger share of the market.
There are other benefits that come with outsourced marketing, but these top three are very obvious and have been proven over and again to be real. However, you should take your time and adopt due process in order to hire the best outsourced marketers.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.