In the time past, a lot of new companies would want to fix things themselves at the start up stage and on wards. They make use of a self taught marketing agent who is probably also active in the production sector of the same company, no pin point focus, and no particular specialty.
With time, it’s been discovered that this method is not helpful to the growth of businesses and as such, companies now employ the services of experts to handle some functions. One of such function is marketing. Companies hire their own marketers but despite that, they still outsource marketing tasks to outsourcing companies.
Here are some beneficial reasons why they do so:
- PROFESSIONALISM AND EXPERTISE
It helps to have the experts by your side. Most outsourcing companies spend a whole lot of time and so much resource into developing agents that would professionally handle any marketing project. So when you outsource your marketing tasks to such companies, be sure that the job would be done with great expertise. It is their specialty so they offer professional opinions on how best to market the company’s products/services, and they also execute it.
A good marketing agency would have the latest specialist information, skills, and technology, geared at optimizing efficient marketing strategies. This makes their services sophisticated and attractive, having wider coverage and appeal. In some cases, the in-house marketers can learn from the external marketers, updating their knowledge at little or no cost; as well as gaining inspiration to do better as in-house marketers.
3. EXTERNAL PERSPECTIVE
No matter how and what you might want to think you are in life, your thoughts would always be one-sided. The same applies to business owners; there is always need for other opinions, preferably external ones. This is one good thing about outsourcing marketing tasks; not only will the external marketers do a top notch professional work; they will also offer professional opinions about the company from their external perspective thereby giving the company a broader perspective of their business. This is usually pointed out during the series of meeting that is usually held between the external marketing agency and the company they are offering their services to.
4. COST EFFECTIVENESS
Hiring external marketers to handle a company’s task is one way of achieving so much at the least minimum cost. This is a diversely applicable fact helpful to growth of the business, especially if the business is a small or medium business. For instance, a company that cannot afford to train all of its in-house marketers can hire an external marketer to carry out the necessary marketing function pending when the company could afford to send its in-house marketers for a fresher’s course.
Outsourcing marketing functions to professional external marketers gives the employees and employers the chance to focus on their areas of specialty. This is especially good for small and growing businesses that may double marketing tasks with other business functions for a single employee; which adversely makes for little focus and lower productivity.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.