The essence of leveraging telemarketing in business is to further boost sales. And, some outsourcing providers are specialized in this aspect of marketing. Therefore, it can be a great idea to embrace telemarketing outsourcing. Keep reading to find tips on how to leverage outsourcing to execute more aggressive and result-oriented telemarketing.
Tip #1: Assess Your Telemarketing Need
Before considering using an outsourced service to boost telemarketing, you should first assess your marketing needs. For instance, do you already have a tele-marketing unit? If yes, are you realizing your sales goals through the team? Are you spending more to keep telemarketers in-house? Sit back and take a long and thorough analysis of your telemarketing need before stepping out to hire an outsourced service provider.
Tip #2: Ensure that the Telemarketer is Knowledgeable about Your Product or Service
It’s your duty to ensure that the potential outsourcing telemarketer understands your product and or service inside out. It is not enough handing over a script to the telemarketer to read from. Thorough tutoring and orientation about your product and how it works will help the telemarketer speak in a persuasive and engaging manner when communicating with your potential and existing customers.
In fact, once you’re satisfied that the telemarketing outsourcing provider has a good grasp of what your offer is, leave the rest of the task to the provider, including the discussion script and marketing pitches that are required to strike a business with a customer.
Tip #3: Look Out for Relevant Skills
One of those relevant and important skills is interpersonal skill, which ensures that the telemarketer will relate with your customers in a desirable manner. One of the steps that skillful marketers will embark on to ensure they understand and relate with your customers effectively is to embark on a market research, so that they can understand your customer base, as well as the demographic info and your customers’ buying habits.
Ultimately, they will tailor discussion to the unique characteristics of each customer or group of customers. Alternatively, you can embark on the market research yourself and furnish the telemarketers with the information from the market research.
Tip #4: Motivate the Telemarketer
As you know, motivation is one of the best approaches to achieving desired results with employees. Motivate your outsourced telemarketers. There are different approaches to this. For instance, you can offer a bonus pay for achieving a particular number of sales within a specified time frame. You may also promise more jobs in the future if the present project turns out great.
Finally, you should employ strict and thorough steps in hiring telemarketing outsourcing providers, just as you would do if you were to interview them for a full-time employment.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.