Outsourcing is a term that has come to stay in today’s business world. Among several activities that are being outsourced today, many businesses are beginning to see outsourcing marketing responsibilities as a good idea. You need to decide if you want to outsource all, part or none of your marketing strategy. The factors you have to consider are based on the kind of company you run and its capabilities.
Investing In Success
It’s natural to focus more on your strengths. If yours is creating a product, focus on it and call in experts to take care of other parts of your business functions. Startups and small businesses may not afford to hire the top-tier talent they need to thrive in the competitive market. Based on this, it would only be common sense to outsource your business development team, customer service, accounting team, and some other facets of your business. By this action, you would tap into the skills and talents of these experts and save commitment, overhead and recruitment time, training time and all the other expenses associated with hiring full time staff.
The Benefits of Outsourcing
More and more companies are outsourcing their marketing teams these days. You will find outsourcing to be the key to creating and executing a marketing strategy that can cut across various marketing channels, if you are a startup, small business or a growing organization. Outsourcing marketing is actually as good as having a top-notch marketing team work for you but within your budget.
Other benefits of outsourcing your marketing include:
Save Cost: You can hire an entire team of experts at a much less cost than one full-time executive, and can expect even better perks like cheaper ad costs, software costs, etc.
Have Access: Hire the right firm, get complete access to all data and information. Outsourcing companies report entire findings to you at no hidden/extra cost.
Save Time: You save all the time you would have used to hire people, learning internet marketing or even chasing your leads.
Experience: The good marketing team you hired would bring experience such as familiarity with your target market, as well as the many marketing channels to the table. Your team would benefit immensely from this.
Vs. In-House marketing
Hiring a team in-house can be more expensive, and often may not get it right the first time, at least not like a team of experienced professionals.
Outsourcing marketing of course may not necessarily be right for every organization. It is your job as the leader to know what is best for you. Well-financed or larger organizations may need to have an internal marketing team, even if they outsource. Someone would have to create the strategies for others to execute. An employee perhaps knows and understands the company and its products and services better than anyone and would bring real passion to the table in the marketing efforts.
At the end, outsourcing your marketing team is your decision to make. If you understand your company and what it needs, you can make decisions that will favor the growth of your company.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.