If you are just getting started with outsourcing, it is likely you may want to learn some things about this business solution. And, if you are already leveraging this business tool, you will also learn more from these frequently asked questions about outsourced marketing services.
Q #1: What is Marketing Outsourcing?
A: It is simply the act of outsourcing marketing tasks such as promotional campaigns, marketing plan design, marketing assistance, social media marketing and more. In essence, you are contracting out these tasks to a third party who works elsewhere and not in your business premises. In fact, the person may be working from a different country (offshore outsourcing).
Q #2: What Marketing Functions Can I Outsource?
A: Virtually all marketing tasks can be outsourced. As mentioned in the first question above, you can contract the services of an outsourced marketing executive, product promotional campaigner, social media marketer, and much more.
Q #3: How Do I Know When to Outsource?
A: The time to leverage outsourced marketing services will vary from business to business, and would depend on each business’s needs. But, generally, some of the indications that it’s time to outsource would include inability of the existing manpower to handle the marketing tasks, especially when the business starts growing.
Also, for temporal marketing projects such as new product promotion campaign, a business will be better off outsourcing the task and incurring very minimal cost compared to hiring more marketing staff in-house on a full-time basis. So, generally, your business needs at each phase will determine when you should outsource marketing functions.
Q #4: Where Can I Find an Outsourcing Marketing Provider?
A: One of the best sources is the internet. This is because you can get to compare hundreds of providers with a click of button before narrowing down to the very best provider. From marketing outsourcing websites to renowned freelance platforms/websites, there are tons of sources to interview and hire the best marketing outsourcing provider.
You can also leverage referral. You can ask your competitors or fellows in the niche to refer a marketing outsourcing expert to your business. This can be highly result-oriented, especially if the person referring the service to you has experienced the quality of service offered by the provider.
Q#5: What Qualification Should I Look Out For?
A: The best bait is to look for a provider or vendor who is specialized in marketing outsourcing. While some providers offer all-encompassing services, you should prioritize providers who are particularly experts in marketing.
Also, you should hire someone who is well experienced in the field of marketing and has quality work history as evidence. You should also look out for other qualifications such as marketing certifications when seeking to leverage outsourced marketing services.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.