Before stepping out to hire outsourcing marketing services, you should be familiar with the job descriptions of these marketers, so that you would know what to expect when you eventually hire their services. Keep reading to learn about the most important job descriptions of contract marketers.
It is the responsibility of an outsourced marketer to carry out advertising. So, ensure you provide the marketers with quality information about the main features of your product, so that the marketers can highlight those features and pitch the main values when advertising your product and or service to potential and existing customers.
For instance, such main features or outstanding qualities could be natural or healthy ingredients in the case of a skin-care product or food product. Some other times, based on their research and experience on what works best, the marketer may adopt mysterious or funny approaches to make your product and or service successful. In fact, the marketer can take up the responsibility of developing the marketing campaign from the scratch.
#2: Press – Media Exposure
Getting good attention in the media for your product and/or service is also the responsibility of outsourcing services provider. Some of the approaches to achieving this include publishing relevant articles in the newspapers, posting positive and genuine reviews of the product online, and creating credible and attention-grabbing stories about the product or service on radio and TV news.
You should also know that the responsibility of marketers include coming up with creative techniques to promote your business offer. Some of the techniques include freebies or takeaways, games, and contests.
#4: Market Research
Marketing agents also embark on research to collate information that would help them market your business offer effectively. For instance, they could research about the demographics of your customer base, their buying habits and more.
Market research also includes finding out what customers feel about your product or service, in terms of quality, effectiveness, price, or if there are complaints. All these and more are essential aspects of market research that a marketing agent should handle.
#5: Demand Forecasting
You should also find out if your marketing agents are willing to forecast demand. In essence, they should be able to estimate the need for certain products and/or services in specific markets. They can get this done by attending trade shows and participating in product exhibitions, learning from the events and also speaking with potential customers. Subsequently, they are able to develop fast-selling product or services for your company.
Finally, it’s important to mention that the job description of outsourcing marketing services provider will depend on whether you are outsourcing your entire marketing or just some aspects to third party marketers. In all, make sure you employ the right persons for the task.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.