How to Maximize Telemarketing Benefits


Telemarketing is the latest trend for promoting and marketing products and or services, generating leads, setting appointment, carrying out surveys, and attracting customers. Most businesses are not fully maximizing telemarketing because of the tight schedules and other core activities that get the employees busy. In order to get the best possible result from telemarketing, quality time devotion to this marketing solution is necessary. This is where telemarketing outsourcing comes handy as a viable option and solution.

So, What is Telemarketing?

When marketing is conducted over the phone, this is known as telemarketing. This type of marketing could also be accomplished via online conferencing. The essence of telemarketing is to increase customer base and boost sales. Effective telemarketing targets prospects that have purchased similar products or services from the competitors.

And, as mentioned earlier, the best way to get the most from telemarketing is to outsource the task to a provider who is specialized in telemarketing. This will help promote more effective telemarketing. Also, it will help to free up time for the in-house staff, so that they can focus on their core competencies.

Areas that You Need the Help of an Outsourcing Telemarketer

Telemarketing outsourcing company and providers cover extensive business areas in their services. Therefore, you can use the services of a telemarketing outsourcing service provider to accomplish any of the following;

  • Lead generation
  • Product awareness/promotion
  • Actual sales
  • Customer follow-up
  • …and more

Advantages of Leveraging an Outsourcing Telemarketing Service

Obviously, there are some targeted benefits that come with using an outsourcing telemarketing specialist. Here are some of the top benefits that lure business owners and companies to telemarketing outsourcing;

#1: Customer/Lead Generation Comes Easier

A telemarketing specialist makes it easier for the client to connect with prospective customers. And, as a result, the client is able to provide answers to prospects’ questions directly, in regards to their product and services.

In addition, compared to door-to-door marketing or one-one-one marketing, business owners are able to reach more customers over the phone via the services of outsourcing telemarketers.

#2: Distance Selling is More Effective

Since the outsourcing specialist is skilled in telemarketing, he or she is more effective in selling your product or service from a distance. This will in turn grow your sales territory. So, instead of just focusing on the local market, you can also reach prospects on a national as well as global scale.

#3: Cost Effective

Another significant benefit of using outsourcing telemarketing services is cost saving. You will pay less to an outsourcing telemarketer compared to hiring employees on a full time basis for the task. The cost saving benefit generally comes from elimination of overhead costs and compulsory employee benefits.

Besides, an outsourcing telemarketing provider will help achieve more efficiency by accomplishing more sales in less time.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

2 comments on “How to Maximize Telemarketing Benefits

Daven – well said. This was a good read and had some great reminders for all of us. I especially appreciate #1, #10 and the Bonus. Thank you for sharing.

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