The bedrock of any business is marketing. Your products or services notwithstanding, without effective marketing, your investment and efforts will go to waste. As the business and market environment is getting more aggressive, you also need more aggressive methods to promote and market your products/services. One aggressive strategy your should employ is Marketing outsourcing. It is trending because of the numerous benefits that businesses are getting from it.
The benefits of outsourcing your marketing notwithstanding, do not just jump out and hire the next outsourcing firm without learning the best way to do it. Here are some tips that should help you:
Tip #1: Do NOT Outsource Marketing Because its Trending
If you do the right thing for the wrong reasons, you are also likely to fail. One of the most successful tips for getting the best result with marketing outsourcing is to do it for the right reasons. No doubts, outsourcing has been proven over and again to be result-oriented. But, be clear about your specific marketing need before opting to outsource.
Here are some possible reasons why you should outsource marketing:
- You need an expert to direct your marketing activities on a part-time basis. In this case, your aim would be to bypass overhead costs and the massive budget required to set up a standard marketing section in-house. In this case, outsourcing is definitely right for you.
- You want to achieve skills transfer. If you desire to get an expert to hone up the marketing skills of your existing marketing team, hiring a marketing outsourcing provider is definitely a smart decision. It wouldn’t be sensible hiring a full-time professional for this purpose when the service is only temporal.
- You need a complete outsourced marketing team. As your business expands, you would likely require variable skill sets for different marketing tasks such as social marketing, telemarketing, network marketing, online marketing and so on. In this case also, a complete outsourced marketing team is the right solution.
Tip #2: The Cost-effective Benefit
Outsourcing is becoming increasingly popular today because of the cost-saving benefit. For example, it will cost you more if you hire a marketing manager to handle your marketing department, especially for small businesses. The intensive cost is beyond the salary you pay. The overhead costs can be enormous. Hiring a marketing outsourcing provider on the other hand, gives you a better cost benefit. Overhead and other employee benefit costs in this case are eliminated.
Tip #3: Interview the Provider Thoroughly
You need to be more meticulous when interviewing marketing outsourcing service provider than when hiring a marketing manager. Bear in mind that the provider will not be under your close watch since they may even be working from a different country. So, employ higher standards in assessing a potential provider, so you can worry less in the long run. Insist on a specialist, it pays.
Daven Michaels is a New York Times Best Selling Author and CEO of the premier global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.